Fashion News: Rodarte Target’s Next Collaboration


Target, the big box chain store loved by all, may have single handedly brought luxury items and design from Fifth Avenue to Main Street with its Go International collection.  Say what you will about the democratization of high end goods, but fashion and budget conscious women alike now have a better chance of having a Proenza Schouler top or an Anna Sui dress hanging in their closets.

However, the newest label to join the likes of Alexander McQueen and Erin Fetherson may seem a little out of the ordinary.

Rodarte for Target will hit racks on December 20. The line, created by sisters Kate and Laura Mulleavy, is known for its attention to detail and handiwork (knitting, beading, etc.) bordering on the couture. Their spring 2010 ready-to-wear collection has us wondering how the line’s ugly/pretty aesthetic will work for a wider audience.

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